How to Optimise Images for SEO in 30 seconds

How to Optimise Images for SEO in 30 seconds


A quick tutorial I made for a blog post showing how to improve page load time by over 80%: (https://www.alistairgill.com/page-load-time). The video explains my 30 second process for optimising images or photos for SEO.

One of the most common issues I find during SEO audits for clients is slow page load times. This is often caused by poorly optimised images.

Here is my 4 step process:

Step 1 – Resize the Image

I see way too many images uploaded at full resolution. Ideally the image should be uploaded to the website at the same resolution it will be displayed. Obviously the smaller the resolution, the less pixels are in the image and so the smaller the file becomes. The smaller the file size, the quicker it will load from the server.

Resizing the image before uploading also helps because the image does not have to be resized by the browser during the page load.

Step 2 – Compress the Image Losslessly

I use ImageOptim to do this: https://imageoptim.com/mac

It’s as simple as dragging the file into the application window and waiting for it to compress the file.

It works by removing the metadata from the image such as camera settings and location data. Most of the time this isn’t required, but removing it makes the file smaller without affecting the quality of the image.

Step 3 – Rename the Image

I always try to rename the file so it has a relevant filename. So instead of image0001.jpg I would rename it to RelevantKeyword.jpg. If nothing else, this just makes it easier to know which images are which in your media library.

Step 4 – Specify Image Alt Text

When I upload the file in WordPress I enter a keyword relevant description in the Alt Text box. This is primarily for screen readers, so that anyone with a visual impairment can still understand what the image is about. In the same way, it helps the search engines understand what the image is.

That’s it! My simple, 30 second process for optimising images for SEO. Hope it helped.

Top 10 SEO trends to prepare for quick SEO wins – 2017

Top 10 SEO trends to prepare for quick SEO wins – 2017


1. Better UX/ UI to rank well
2. Rich media snippets(schema.org) has advantage over other competitors
3. AMP pages
4. Proper internal linking & Deep linking
5. Choose better hosting plans & authentic SSL
6. Relevant and quality content niche. How to create engaging content
7. Optimizing web site for mobile. Mobile index first
8. Better usage of Google search console
9. Social media influence
10. Effective use of Cms wordpress for better SEO

Top 10 SEO trends to prepare for quick SEO wins – 2017

Top 10 SEO trends to prepare for quick SEO wins – 2017


1. Better UX/ UI to rank well
2. Rich media snippets(schema.org) has advantage over other competitors
3. AMP pages
4. Proper internal linking & Deep linking
5. Choose better hosting plans & authentic SSL
6. Relevant and quality content niche. How to create engaging content
7. Optimizing web site for mobile. Mobile index first
8. Better usage of Google search console
9. Social media influence
10. Effective use of Cms wordpress for better SEO

Tube Traffic Secrets 2017 Review Bonus – YouTube SEO How To Get More Views on YouTube

Tube Traffic Secrets 2017 Review Bonus – YouTube SEO How To Get More Views on YouTube


Tube Traffic Secrets 2017 Review Bonus – YouTube SEO How To Get More Views on YouTube: http://www.jvzoowsolaunchreview.com/tube-traffic-secrets-2017-edition-review-jeff-johnson/
Quick Overview: http://www.jvzoowsolaunchreview.com/tts2017

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Tube Traffic Secrets 2017 Useful Links:

1. Free Video #1 (May 10th) – How To Get More Views on YouTube (YouTube SEO): http://www.jvzoowsolaunchreview.com/newtts2017

2. Free Video #2 (May 15th) – Google’s backdoor is WIDE open – How To Rank Videos in Google Fast: http://www.jvzoowsolaunchreview.com/newtts2017vid2

3. Cart Opens (May 22nd) – http://www.jvzoowsolaunchreview.com/tts2017

4. Cart Closes (May 25th) – http://www.jvzoowsolaunchreview.com/tts2017

(yes, the cart is only initially open for 3 days.)

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What is Tube Traffic Secrets 2017 by Jeff Johnson?

Tube Traffic Secrets 2017 is Jeff Johnson’s 2017 edition YouTube traffic membership training course where Jeff teach you all about YouTube marketing tips and tricks.

My Personal Exclusive “Tube Traffic Secrets 2017” Special Bonus:

(High-quality and closely related to “Tube Traffic Secrets 2017” System)

– Bonus #1: Social Vid Press

– Bonus #2: Logo Studio Software

– Bonus #3: 1500 Niches

– Bonus #4: FB Hot Content Seeker

– Bonus #5: Keyword Suggestion Software

– Bonus #6: Article Buddy Software

– Bonus #7: Vid Analytics WP Plugin

– Bonus #8: Video Squeeze Page Generator

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How To Claim Your Bonuses?

Simply contact me, you will get your bonuses within 12 hours: http://www.jvzoowsolaunchreview.com/contact-me/

My Thoughts:

In the new video Jeff walks you through the two major Algorithm’s that are part of YouTube’s new ranking system and he shows you a “backdoor” way to sneak into the system and help increase the chances of your video ranking higher and getting more views, in the shortest time possible.

Download Free Video SEO Cheat Sheet Here: http://www.jvzoowsolaunchreview.com/tts2017

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Tube Traffic Secrets 2017 Useful Links:

1. How To Get More Views on YouTube: http://www.jvzoowsolaunchreview.com/newtts2017

2. How To Rank Videos in Google Fast: http://www.jvzoowsolaunchreview.com/newtts2017vid2

3. Cart Opens (May 22nd) – http://www.jvzoowsolaunchreview.com/tts2017

4. Cart Closes (May 25th) – http://www.jvzoowsolaunchreview.com/tts2017

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Review: http://www.jvzoowsolaunchreview.com/tube-traffic-secrets-2017-edition-review-jeff-johnson/

Source: https://youtu.be/H3Lzl5TfFxg

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How to Drive Traffic to Your Online Store (Ecommerce SEO Tips)

How to Drive Traffic to Your Online Store (Ecommerce SEO Tips)


Discover how to drive traffic to your online store. Get a free Shopify trial now: http://wholesaleted.com/go/shopifytrial
Free ebook reveals how to make 10k/month online: http://wholesaleted.com/4-step (NOTE: Please watch video with annotations for important tips!)

Opening your own online store is something we strongly recommend. Amazon and eBay are fantastic platforms as they provide you with buyers and marketing. This means you don’t need to figure out how to drive traffic to your online store because they do it for you. However, they charge you hefty fees for the privilege. This is why we recommend that, in addition to having an Amazon and/or eBay store, that you have your own store too.

For many people though, setting this up can be daunting. While online store solutions like Shopify can make it very easy to set up a store within minutes, after you’ve set it up, you have to figure out how to drive traffic and potential customers to your store.

Luckily, this isn’t as hard as you might think. Here are 3 tips on how to drive traffic to your online store:

Tip #1 to drive traffic to your online store: Use Search Engine Optimization (SEO) for search engine/Google traffic

We’ve got some great ecommerce SEO tips for you. First tip: Pick a keyword that accurately describes with you’re selling. This keyword you’ll use to optimize your page. Focus on a descriptive keyword. With search engines, it’s about the QUALITY of traffic, not the quantity.

You can do this manually, or you can use a platform like Shopify to make your ecommerce SEO easy.

Our next ecommerce SEO tip is for you to put this keyword in the meta title tag of your page.

After that, the next step in ecommerce SEO is to place your primary keyword in your page URL.

Another ecommerce SEO tip is to place your primary keyword in your meta description of the page. Try to place it as close to the beginning of the description as possible.

The next thing to do when optimizing for ecommerce SEO is to place your primary keyword in the image alt tags for the different images on your page.

And a BONUS ecommerce SEO tip for you is to make sure your keyword features in your main body content. I’d recommend it make up 1-4% of the main body words on the page. This is a bit of a controversial ecommerce SEO tip so use it cautiously.

Don’t worry, your SEO doesn’t need to be perfect. Just do the best that you can. Every bit helps!

Tip #2 to drive traffic to your online store: Drive traffic using your Amazon & eBay stores

When people think about how to drive traffic to their online store, they often forget they have a great source already with their Amazon and/or eBay stores.

Be careful though. Amazon and eBay have very strict rules about placing external links on their website. They have strict rules too about you diverting customers away from their websites. Amazon and eBay don’t like it when you “steal” customers from them and they outline this in their terms and conditions.

You can still market to these customers though! For Amazon, I’ve had no problems placing a link to my store on my seller profile, but I’d caution you to do this carefully.

Secondly, you can include a packing slip/thank you with your orders. In this packing slip, you can include a link to your online store: Be sure to not ask people to go to this instead though! Keep it subtle. A safe way is to include a link to it in the signature field of your note/letter in conjunction with a link to your Amazon store.

On eBay, they have strict external link rules. I wouldn’t recommend placing a link to your store on your page. But you can include a link in a thank you note/packing slip. Again, keep it subtle. Including a URL address in your signature along with a URL to your eBay store is a good way to do this.

Tip #3 on how to drive traffic to your online store: Use social media

Here is a quick tip. Create profiles for your store on social media platforms like Facebook. Post to other popular pages within your niche/industry and leave comments that will get lots of likes/comments. This will push it to the front of discussions. People will then click on your name, see your store and hopefully click through to your storefront!

So those are some tips on how to drive traffic to your online store. To get our free ebook to learn how to make 10k/month sign-up now: http://wholesaleted.com/4-step

SEO Proof – Our Client Rankings

SEO Proof – Our Client Rankings


http://digitalmarketingonline.co.uk
Here’s a quick video that shows the SEO Proof that we rabk our clients at the top of Google. If you want to increase website traffic and get to the top of the search engines talk to us about Search Engine Optimisation and how we can help you with our services.

14 Best Free SEO (Search Engine Optimization) Tools for businesses and web professionals

14 Best Free SEO (Search Engine Optimization) Tools for businesses and web professionals


14 Best Free SEO (Search Engine Optimization) Tools

A 20 odd minute video of best free SEO Tools for search engine optimization for business owners and web professionals with a quick overview how I use each one.

Here are the quick links to each tool

02:00 – Ahrefs.com toolbar.
04:08 – Screaming Frog
06:32 – Integrity
08:42 – Test Page Title and Meta Description
09:38 – Yoast
11:03 – Solid Meta Tags
12:08 – Google Analytics
14:14 – Seo-Hero
16:44 – Site Score Checker
18:28 – Moz Local
19:58 – Whitespark Review Link Generator
21:37 – Page Speed Insights
23:18 – Drop My Link
24:14 – Serps Redux

1. Ahrefs.com toolbar.

https://ahrefs.com/domain-comparison

Look at your domain rating and look at your organic traffic.

You should also be able to do a quick competitive analysis by comparing the domain rating and backlinks.

https://ahrefs.com/seo-toolbar

If you register, for free, you get a couple of searches a day plus you can install their toolbar on Chrome or Firefox

2. Screaming Frog
I use Screaming Frog to find out the number of pages a website has, the page word count, page title and meta descriptions.

3. Integrity
I use Integrity to check broken links on a website and fix them.

4. Test Page Title and Meta Description

Google Meta Title & Description Length Preview Tool

I have started to use this tool to how a before and after page title and description in my presentations.

If you have WordPress, you have Yoast.

5. On Page Optimisation For WordPress – Yoast.

Page Title
Description
Word Count
Even helps with my grammar

6. On Page Optimisation for Business Catalyst – Solid Meta Tags

For those who use Muse and Business Catalyst, this is the closest free app to the Yoast Plugin.

7. Google Analytics – pages between position 1 and 20 with no clicks
This is a nice little tactic I use with Google Analytics to identify pages that are ranked in the top 20 and not getting any traffic.

8. For semantic content
http://www.seo-hero.tech

When I have identified a page that’s ranking and not getting traffic, I need to do 1 of 2 times.

A. Improve the page content
B. Get backlinks

I’ve started using SEO Hero; this helps me learn the words and content that are appearing on the first 100 pages.

9. Site scoring
http://smallseotools.com/website-seo-score-checker/

This free tools give a site score of all key metrics

10. Check Local Citations
https://moz.com/local

Nice free tool to help local businesses to check local listings. You’ll see what citations you have and what ones you need to add or improve.

11. Boost Google Reviews

Google Review Link Generator

Reviews are a ranking factor.

So let’s say people use your business and you’re not in the top local results.

Send a email out to those customers with your local review page link and ask them to review you.

Do not overdo this one and I recommend you only send to those with a gmail or google address otherwise you’ll get a load of people asking how to sign up to google

12. Page Speed Insights
https://developers.google.com/speed/pagespeed/insights/

Sort out page speed issues; a very small ranking factor

For my next 2 tactics, you ned to change your Chrome browser settings

Google – Settings – Search Settings – Turn Off Safe Search – display 100 results

13. Drop My Link

http://dropmylink.com/

Let’s say I want to find potential backlink resources for my travel insurance client.

I could use a tool like this to identify ‘resource pages”

Now because I set my browser to show 100 results and I quickly collect these urls to start my link building campaign efforts

14. SERPS – Redux
With SERPS Redux, I add to my toolbar and I can scrap these 100 urls.

Quick Buzz – What Is SEO ?

Quick Buzz – What Is SEO ?


http://www.fatbuzz.com – You’ve probably heard that SEO is about getting the right words into your pages and then going about getting other sites to link to yours. And it is, to an extent.

But there is SO much more to it than that.