SEO Tutorial For Beginners Step by Step 2017

SEO Tutorial For Beginners Step by Step 2017


SEO Tutorial for Beginners 2017: Learn step by step how to optimise a site, get to the top of the search results and increase sales!

Free Bonus: 26-Point Checklist for New Websites & SEO Audits: http://www.completedigitalmarketingcourse.com/seo-checklist/?utm_medium=social&utm_source=youtube&utm_campaign=youtube-card

Section 1: Introduction to SEO
– Course Introduction
– Websites vs. Webpages – The Crucial Difference for SEO! 4:29

Section 2: How To Find The Best Keywords For Your Business
– Keyword Research: The Foundation of SEO 6:08
– How to use the Google Keyword Planner Tool 10:25

Section 3: On Page Optimisation (SEO Best Practices)
– A Template For The Perfectly Optimised Webpage 17:10
– URL Optimisation: Best Practices for SEO 18:17
– Title Tag & Meta Description: Skyrocket your Click Through Rate! 20:53

Section 4: Off Page Optimisation: Link Building Introduction
– The Types of Links that Really Matter and How to Get Them 27:38
– Black Hat SEO: Are Paid Links Worth it? 35:30

Section 5: Final Thoughts & Thanks
– FINAL TIP: How to Get Instant #1 Search Engine Results Ranking! 40:58

Free Bonus: 26-Point Checklist for New Websites & SEO Audits: http://www.completedigitalmarketingcourse.com/seo-checklist/?utm_medium=social&utm_source=youtube&utm_campaign=youtube-card

The SEO ranking factor you MUST master in 2017 (and beyond)

The SEO ranking factor you MUST master in 2017 (and beyond)


If you want to rank in Google today, there’s a new SEO ranking factor to pay attention to.

And if you optimize for this factor you can find yourself with higher rankings.

And if you ignore it?

Well let’s just say you’re missing out on A TON of high-quality traffic.

So check out the video to learn more about this increasingly-important SEO ranking factor.

Here’s some other cool stuff you’ll learn in today’s video:

– The simple process you can use to get higher Google rankings…without backlinks (yes, really)

– How the “APP Formula” makes users (and Google) love your content

– The simple trick I use to increase the perceived value of my content by at least 2x.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko

SEO Tips and Tricks 2017

SEO Tips and Tricks 2017


► SEO Tips and Tricks: http://adamerhart.com/seo-tips-tricks/

SEO Tips and Tricks 2017. With more than 97% of people beginning their search for a local business online, search engine optimization, SEO for short, continues to be one of the most effective forms of marketing available today. But as useful as SEO is, it’s also one of the most complex and technical marketing tactics available – which means confusion, and a missed opportunity for many business owners. So in this video I’m going to break down a few of the most valuable, and easiest to implement SEO tactics – so you can start benefitting from a business boost that only high search engine rankings can provide.
My History With SEO

There’s no doubt about it, SEO has been the largest driver of my digital marketing agency Siren Consulting Firm’s traffic and business over the last 5 years. In fact, I can attribute roughly 60% of all revenue to business gained directly by a client searching for something online, clicking my agency site, and then choosing to do business with us.

TITLE: Earnings Disclaimer: My boutique marketing consulting business (adamerhart.com) comes mostly from referrals followed by content marketing and paid traffic. Different business models mean different traffic sources.

I’ve worked personally with dozens of companies, spoken with hundreds more, and studied many, many more than that, and have come to the conclusion that choosing NOT to pursue an SEO strategy should be a very rare exception, and never a rule. Put bluntly, SEO works. It brings in traffic and it brings in revenue. Both key ingredients to building profitable and sustainable businesses. So here’s how to do it.

Optimize For The User Experience

Search engine algorithms, which are the complicated math equations behind why certain websites appear higher than others, are notorious for changing. It seems like there was a time not so long ago when not a day went by without some breaking news about a Panda or Penguin update being overhauled and unleashed on the world. As a quick side note, Panda, Penguin, and Hummingbird are part of Google’s algorithm. Cute little animals designed to DESTROY bad SEO tactics and the companies that use them. Anyways, staying ahead of these ferocious little animals means staying current and relevant on the latest SEO news and development, and right now the focus is on user experience.
Keyword Placement

Next up is keyword placement. One of the ways search engines decide what websites are going to appear for certain search terms is keywords. Specifically the type, number, and placement of these keywords on your website. There’s a bit of a balance between ensuring adequate coverage of your most valuable terms, known as proper keyword density, and not overdoing it, known as keyword stuffing, that makes SEO an exciting and challenging field to work in, but in general there are a few key places you want to make sure are accurately reflecting the word you’re trying to rank for. These include things like URL’s, Titles, Body Copy, Page Descriptions and proper image tagging like labelling image titles, descriptions, and ALT tags.
Latent Semantic Indexing (LSI’s)

The next step is to strike the perfect balance between making sure you’re using the right keywords for your business while still respecting the user experience and not keyword stuffing. And one way to do this is with Latent Semantic Indexing.
Search Engine Journal describes Latent Semantic Indexing, LSI for short as “a mathematical method used to determine the relationship between terms and concepts in content.” Basically, LSI’s are fancy talk for synonyms, or similar words.
Make It Shareable

Once all of the above is done and running smoothly it’s time to step outside. Outside of your website that is. That’s because as great as you say your website and company are – search engines want a little more proof. And they get this proof through links. Specifically, the quality and number of links that are pointing back to your website. And a great long term strategy to safely and ethically acquire high quality links is through an SEO focused content marketing strategy.
SEO Content Marketing Strategy

The basics of an SEO content marketing strategy are really quite simple. Create good content, put it on your website, and then build links to it. But like all things, the devil’s in the details, so here are a few methods to ensure you’re creating shareable, also known as linkable, content, and then a few suggestions for how to get those links.
Top Shareable Content

1. Video

2. Infographics

3. Images

4. Quality Content

How To Get Links

1. Manual outreach

2. Paid traffic

3. Social media

4. SEO

#LINKS
Website: http://adamerhart.com
Twitter: http://twitter.com/adamerhart
Facebook: http://facebook.com/officialadamerhart
Instagram: http://instagram.com/adamerhart
Snapchat: snapadamerhart

Video SEO – How to Rank #1 in YouTube (Fast!)

Video SEO – How to Rank #1 in YouTube (Fast!)


This video will show you everything you need to know about video SEO. Specifically, you’ll learn how to optimize your videos around YouTube’s top 5 ranking factors.

In fact, these are the same five factors that I focus on for every video that I publish. They’re the main reason that my videos rank in the top 3 for keywords like “SEO”, “link building”, “get traffic” and more.

So what are these five YouTube SEO ranking factors?

The first is called Total Watch Time. This is simply how many minutes of watch time your video has accumulated since you published it. The more Total Watch Time your video has the higher it will rank in the search results (in general).

Next up we have mastering the hook. This is simply making sure you hook your viewer in the first 15 seconds of your video (which is HUGE). I’ve found that — once you get someone to watch the first 15 seconds — you’ve pretty much hooked them for good. And in the video I show you how I use “The PPP Formula” to create intros that keep people engaged.

Our third ranking factor is making sure that your title is keyword optimized. This is pretty basic stuff, but it’s important.

Once you’ve optimized your title, it’s time to optimize the video itself. As you’ll see, this is something that you’ll need to do before you shoot. Trying to optimize an old video doesn’t work very well (trust me, I’ve tried it). Instead, you’ll need to plan your keyword optimization well before you hit “record”.

Finally, we have maximizing user engagement signals (likes, comments, subscribes etc.). This shows YouTube that people are interacting with your video.

Last up, we have a bonus tip: optimize your video for CTR. This ranking factor is becoming more important for video SEO. And this is a trend that’s not likely to end anytime soon. After all, a high-CTR shows Google and YouTube that your video is a great result for that search.

And towards the end of this video you’ll learn how to quickly boost your CTR.

If you’re looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko

Quick SEO guide

Quick SEO guide


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